Seacliff Community Recreation Association Incorporated
1. Policy Statement
Sponsorship agreements may be entered into if they are consistent with the values and purpose of Seacliff Community Recreation Association Incorporated and derive benefits for Member Groups and those participating in it.
This policy is designed to maintain confidence in Seacliff Community Recreation Association Incorporated activities by ensuring Commercial Sponsorship arrangements are undertaken in an open, transparent, fair and responsible manner.
This policy applies to:
• Seacliff Community Recreation Association Incorporated
• Member Groups
The policy does not apply to donations or grants.
The policy takes effect from 27th August 2019.
All sponsorship arrangements made or renewed from 27th August 2019 must comply with the requirements of the policy, unless it is not possible contractually, in which case, such arrangements must be made compliant as soon as practicable.
The Principles of Sponsorship are:
- Integrity of Seacliff Community Recreation Association Incorporated and its Member Groups
- Alignment with Seacliff Community Recreation Association Incorporated objects or purposes
- Appropriate acknowledgement
- Appropriate activity
- Appropriate association
- Appropriate authorisation
- Ethical behaviour and fair dealing
Responsibilities are assigned on the basis of the value and sensitivity of the sponsorship proposal.
The Seacliff Community Recreation Association Incorporated Board of Management is to:
- Consider all sponsorship against the requirements of this policy and procedures.
- Gain the agreement of the Seacliff Community Recreation Association Incorporated Board of Management for any proposal considered acceptable in terms of this policy, prior to its acceptance.
5. Principles and Procedures
Sponsorship is a commercial arrangement involving the right to associate the name, products or services of a sponsor with an organisation’s services, products or activities in return for negotiated benefits in cash or kind.
5.2 Donation or Gift
These forms of support impose no obligations on the receiver and offer little or no return to the donor. Tax deductions can also be claimed under section 78(1) of the Income Tax Assessment Act 1936 A donation or a gift is not a sponsorship as it has no service orientation.
This means the support, approval or recommendation of a product or service, to the potential exclusion of others.
This means activities to raise funds, such as chocolate or lamington drives by the Seacliff Community Recreation Association Incorporated or Member Groups, for the sole benefit of Seacliff Community Recreation Association Incorporated or Member Group activities or purposes.
This is money or goods provided by a government or other agency to a recipient; with the understanding there will be a defined outcome. A grant is not a sponsorship.
5.6 Product endorsement
This is a sponsorship that involves Seacliff Community Recreation Association Incorporated acting on behalf of a company to sell, recommend or endorse a company’s products or services. Product endorsement is an unacceptable form of sponsorship.
5.7 Promotion or incentive schemes
Promotions or incentive schemes are a form of product marketing. They are arrangements conducted by a company that are intended for commercial or other benefits, and which involve and reward athletes, Seacliff Community Recreation Association Incorporated or Member Groups for participating in such schemes.
6. Principles and Procedures
6.1 Alignment with Seacliff Community Recreation Association Incorporated objects or purposes
Sponsorship must not detract from the strategic goals of Seacliff Community Recreation Association Incorporated and must demonstrate consistency with the principles of this policy and align with the priorities of Seacliff Community Recreation Association Incorporated.
6.2 Appropriate acknowledgement
Appropriate acknowledgement is a condition of all sponsorship agreements. The form of acknowledgement to be given to a sponsor should be documented in the sponsorship contract.
Where the contribution of the sponsor to projects is minor compared to the level of Seacliff Community Recreation Association Incorporated funding invested, the recognition afforded to the sponsor should be in proportion, so as to not overwhelm the recognition of Seacliff Community Recreation Association Incorporated contribution.
6.3 Appropriate activity
Sponsorship must maintain or enhance the public profile of Seacliff Community Recreation Association Incorporated and its Member Groups.
Unacceptable sponsorship or advertising activity:
- Sponsorship in which the involvement of a commercial sponsor or advertiser could reasonably be seen to diminish the profile of Member Groups.
- Sponsorship conflicting with the core business of the sport (i.e. provision of sport based services).
- Sponsorship involving endorsement of products or services.
- Sponsorship that is not consistent with the equity policies of the sport. .
- Participation in any venture that compromises the Seacliff Community Recreation Association Incorporated and its participants and/or their parents’/guardians’ privacy, including providing personal information about athletes, parents/guardians, staff or other members of the Member Groups community to any organisation not authorised to access this information.
- An unsolicited offer of a gift or benefit, where the benefit will only be accrued upon the indirect supply of contact details of participants and their parents or guardians.
Permissible sponsorship recognition:
- Public notices, via newspaper, radio, television or any other form of public media.
- Appropriate editorial material, simple acknowledgment or a by-line or foreword from the sponsor or the like.
- Plaques, pictures or other notices at events or at the place of business of the sponsor.
- Lists of sponsors in newsletters and the Annual Report.
- A certificate of appreciation to the Sponsor.
- Acknowledgement in speeches.
6.4 Appropriate association
Sponsorship agreements must only be negotiated with organisations whose public image, products or services are compatible with the ethos, values and purpose of Seacliff Community Recreation Association Incorporated. By accepting or giving Seacliff Community Recreation Association Incorporated is sharing its reputation with that of the sponsor.
Unacceptable sponsor organisations:
- Produce products that may be potentially harmful to the health of participants, such as tobacco or alcohol.
- Have a public reputation that conflicts with the objects or purposes of Seacliff Community Recreation Association Incorporated, such as those associated with questionable corporate practices or those associated with discriminatory attitudes (e.g. racist or sexist attitudes).
- Are contrary to the ethos, values and purpose of the Seacliff Community Recreation Association Incorporated.
- Are discriminatory, obscene, or degrading.
- Incite people to commit illegal acts or violate sport rules.
- Promote or condone alcohol consumption or drink driving by young people.
- Portray violence, undue aggression and menacing or horrific elements likely to disturb children and young people.
- Are otherwise objectionable or offensive.
Other considerations –
Care should also be taken before accepting sponsorship from any person or organisation that is:
- Currently tendering for, or likely to tender for contracts, so as to avoid perceptions of bias in granting a contract.
- A competitor to an existing sponsor, if it is contrary to an agreement with the existing sponsor, or likely to jeopardise the existing sponsorship.
- A competitor to an existing provider.
- A friend, relative or business associate of a Board of Management. In such cases, the decision-maker must declare the conflict of interest and, if practical, withdraw from the decision-making process and pass the decision to another person. If it is not practical to withdraw, the conflict of interest must be declared to the others involved.
Before entering sponsorship agreements consider the following issues:
- Purchasing sponsorship are independent activities, and decisions in relation to one activity should not influence decisions made in relation to another.
- If there is any doubt about the ethics of the marketing practices or bona fides of a company, the Office of Fair Trading can be consulted for advice
6.5 Ethical Behaviour and Fair Dealing
To ensure the sports/athletes confidence in sponsorship processes, all involved must act ethically and fairly.
Seacliff Community Recreation Association Incorporated Board of Management must:
- Ensure their private interests do not conflict with their Board of Management duties.
- Not accept or seek gifts or other favours.
- Not entertain approaches from sponsors or sponsorship recipients that might be interpreted as attempts to influence any selection process.
- Maintain confidentiality in their dealings
- Apply systems and procedures that ensure an equitable, efficient and effective approach to sponsorship.
- Not create the impression that the provision of sponsorship funding is a requirement for future business dealings with Seacliff Community Recreation Association Incorporated or Member Groups.
- Comply with all relevant laws and regulations.
If there are any doubts about the ethics of a sponsorship proposal, the test is whether or not the arrangement would withstand critical Board and public scrutiny. Relations with corporate sponsors need to be conducted in a transparent manner and be able to withstand Seacliff Community Recreation Association Incorporated Board of Management scrutiny so as to preserve sport trust.
Provision of goods in-kind –
Instead of money, some sponsors prefer to provide goods or services, otherwise known as in-kind items. This may include event tickets, travel, press, radio and television coverage, as well as food, beverages and other consumer goods. This practice is acceptable provided:
- Parties agree on a fair and justifiable value for the items.
- The value of the items is included in the total value of the sponsorship contract.
- Benefits are for the organisation and not the individuals organising the sponsorship.
- Processes are properly documented and managed.
6.6 Open and Effective Competition
Sponsorship opportunities should usually be publicised so as to be fair to all potential sponsors. To avoid any allegations of impropriety, sponsorship agreements must be developed in a transparent, open and accountable manner.
When seeking sponsorship, competitive processes should be used.
While this Policy is meant to be directive in nature, it is not exhaustive of the circumstances that may arise.
As such, please do not hesitate to contact the President of Seacliff Community Recreation Association Incorporated should you require further clarification of any aspect of this policy or to clarify any matter that may not be specifically covered herein.
Approved by Board of Management of Seacliff Community Recreation Association Incorporated August 2019
Revised April 2022